How We Work
Any scale. Every stage.
Every client and project is unique, but they all pass through similar key development stages.
Narrative Direction has a role to play at each stage.
Whether you’re at the start of your journey and analysing what you need, shaping the vision and ideas, in the middle of developing or delivering your project, or transitioning into real world operation…
Narrative Direction provides the structure that everything can build on.
So, what stage are you at?
Planning & Strategy
From cultural masterplans and interpretation frameworks to feasibility studies and funding bids, Narrative Direction is the vital first step to give projects clarity and direction before a single design decision is made.
Every project begins with questions that need clear answers, about who you are, what you’re trying to achieve, who you’re trying to reach, and what success looks like.
We help you find those answers through a process that combines research, workshop collaboration and stakeholder engagement.
With you, we discover and shape the foundational ideas at the heart of your project into a clear strategic framework, expressed as a Core Narrative.
Masterplanning | Cultural strategy | Interpretation planning | Ideation and stakeholder engagement | Research and benchmarking | Activity and business plan Integration
Development & Delivery
At this stage, decisions made at during Planning and Strategy are being tested against the practical realities of design, creative change and production. Narrative Direction is a clear route through complexity, keeping multidisciplinary projects coherent, on message and on purpose, all the way to opening day.
We work alongside you and your consultants - architects, exhibition designers, AV specialists, production teams and digital developers - to ensure that your Core Narrative remains the guiding principle and litmus test at every stage of the development process.
Narrative Direction shaping content, informing design decisions and integrating across every medium and space.
Core narrative development | Interpretation planning and design | Research, scripting and content development | Visitor journeys and experiential design | Graphics, media and exhibits | Creative concepts and digital strategy | Narrative, content and technical design integration
Impact & Transformation
The most important questions about whether an experience is working seldom have numerical answers. Beyond attendance figures and dwell times, Narrative Direction provides a different way to evaluate your project.
By combining quantitative data with narrative-led observation, conversation, storytelling and feedback, we discover how visitors felt, what changed for them, and the impact of what you’ve made.
This is evaluation as a tool for meaningful organisational learning and development, pointing the way to what comes next.
Observation, surveys and feedback | Stakeholder and audience interviews | Quantitative and qualitative analysis | Impact assessment | Narrative evaluation frameworks | Organisational learning and development
Leadership & Change
The hard part of transformation is not envisioning what to become, it’s finding the shared language to convey that vision to others.
Narrative Direction gives organisations a shared transformation story - so everyone knows where they’re going, how they’ll get there , what their role is, and why it matters.
At TGA, we work with boards, executives, senior leaders and delivery teams, in collaboration with leading consultant partners like ECC, to develop the narrative foundations that make organisational change communicable, motivating and sustainable.
From strategic visioning and stakeholder alignment to operating model design and customer-centric change, Narrative Direction is a framework for leading effective transformation.
Board advisory and leadership development | Strategic direction and stakeholder alignment | Future state modelling | Operating model design | Customer and visitor experience journeys | Customer-centred transformation | Narrative frameworks for organisational change
Collaboration & Innovation
At TGA, we actively develop new projects across academia, industry, the arts and emerging technologies. Narrative Direction is a robust framework for these collaborative partnerships.
Some of the most interesting and unusual projects we've worked on began with a question nobody had answered yet, and partners willing to explore it seriously.
From immersive technology research and digital storytelling platforms to creative health projects and AI applications for culture and nature, our collaborative work is where Narrative Direction is tested, extended and (we hope) transformed.
Emerging creative technologies | Immersive experience and training | Digital storytelling platforms | Advanced media production | AI for culture and nature | Creative health and placemaking | University and industry R&D partnerships
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