“Storytelling is the most powerful way to put ideas into the world today.” -Robert McKee
Narrative is not the decoration.
It is the structure everything else is built from.
Any scale. Every stage.
Every client and every project is unique, but they all have to pass through the same key stages as they move from first ideas to final delivery and implementation.
Whether you’re at the start of your journey and analysing what you need, shaping the vision and ideas, in the middle of developing or delivering your project, or transitioning into real world operation, Narrative Direction offers you clarity, creative strategies and meaningful, lasting results.
So, what stage are you at?
-
Shaping strategies and planning your project takes clarity, creative thinking and purpose, articulated clearly and grounded in deep research and contextual awareness:
Masterplanning
Ideation and stakeholder engagement
Research and benchmarking
Cultural strategy
Interpretation planning
Activity and business planning
-
Inspiring audiences through culture and communication needs a strong narrative foundation, meaningful expression and integrated design:
Core narrative development
Interpretation planning and design
Research, scripting and content development
Creative concepts and digital strategy
Visitors journeys and experiential design
Graphics, media and exhibits
Narrative, content and technical design integration
-
Knowing what you’ve done and more importantly what impact it’s had, takes more than numbers on a spreadsheet. Narrative evaluation combines tangible quantitative data with intangible qualitative analysis:
Observation, surveys and feedback
Stakeholder and audience interviews
Quantitative and qualitative analysis
-
Working with boards, executives, senior leaders and delivery teams to strengthen governance, build customer-centric leadership capabilities, and support organisation-wide transformation:
Board advisory and leadership development
Strategic direction and stakeholder alignment
Customer and visitor experience journeys
Future state modelling
Operating model design - people, processes, technology, governance and measurement
Customer-centric transformation
-
Great ideas can come from anywhere…
TBC
Articles
Our Process
Narrative is a process and a product. It contains the origin story, the journey and the destination…
Plan with Purpose
“If you don't know where you've come from, you don't know where you're going.” - Maya Angelou
No project ever truly starts from a blank page, from nothing or nowhere, and being able to show who you are, where you come from, where you are going and why is a powerful force in this world.
Collaborate Openly
“None of us is as smart as all of us.” - Kenneth Blanchard.
Great ideas can come from anywhere, so it’s vital to create space for them to emerge and be heard, to be open to responding and adapting to the world as it shifts around you.
Trust Yourself
“…our greatest need and most difficult achievement is to find meaning in our lives.” - Bruno Bettelheim
So often we lay foundations and then forget them. If you trust in yourself, your team, your subject matter and your core narrative, your strategy and experience create will take on a life of its own.
Create with Ambition
“ If An Idea Does Not Sound Absurd, Then There’s No Hope For It.” - Einstein
Not all the crazy ideas are great, but all the great ideas sound a little bit crazy. if they didn’t they would just be good, and then we’d all agree, accept them and move on.