Great stories, told well, change minds.

Narrative strategy is the intentional, systematic use of collecting and connecting stories and messaging to shape perceptions and influence culture, as well as articulating and achieving specific goals over the short, medium and long term. By aligning, coordinating, and embedding stories across various mediums - from community, visitor experiences and placemaking to organisational, branding, and social engagement efforts - it fosters new ways of thinking, speaking and acting.

Systems Approach: We apply narrative as a storytelling system to map, listen to, and integrate complex stakeholder perspectives rather than relying on a single, simplistic messaging.

Cultural Shifting: Narrative experiences reflect and reveal deep truths, inform visitors and change perspectives, moving beyond simple content or marketing to shift how think, feel and act.

Structured Storytelling: Crafting a strong Core Narrative creates the framework for diverse stakeholders to come together, develop a shared language and vision and work together towards shared goals in coherent ways based on reputation and trust.

Alignment and Cohesion: Narrative Strategy ensures all collaborative working across internal and external teams, communication, and actions are consistent with and reinforce a central overarching narrative for maximum impact.

Effective narrative strategy often involves identifying and challenging the current, dominant, stories about the past, creating ways to make sense of the present, and intentionally crafting new stories that resonate emotionally and enable audiences to imagine new and different futures.